Is a WhatsApp catalogue the same as catalogue automation?
No. A standard WhatsApp catalogue is a storefront customers open and browse item by item. Catalogue automation decides which category to send based on the message, delivers the relevant photos in bulk and shows the team where the conversation stands.
Wholesale clothing can involve hundreds of photos, changing stock and customers speaking different languages. The value is therefore not only storing products, but sending the right products to the right customer at the right time.
How should a sound automation flow work?
Greet the customer
Answer the first message and identify language, wholesale intent and the basic requirement.
Classify the request
Clarify the requested category, such as T-shirts, trousers or sets.
Filter the current archive
Select only published, in-stock products so sold-out models are not sent again.
Send photos in bulk
Deliver product photos in a controlled order with model, colour, size or price information.
Hand over to the team
Let a sales representative continue in the same conversation once the customer is ready to buy.
Measure source and outcome
Record whether the customer came from an ad or an organic channel and how far they moved through the sales line.
Data to prepare before implementation
- Clear, non-duplicated category names
- Current product photos and model codes
- A reliable in-stock and sold-out status feed
- A defined source for price, size and colour information
- Approved greeting and routing answers
- A handover rule and responsible human sales team
Which metrics show whether it works?
Message volume alone does not show success. Track first-response time, the share of customers requesting a catalogue, delivery completion, qualified handovers to sales staff and the cost of customers coming from advertising.
The aim is not to remove people from every conversation. It is to let the system handle repetitive work so the sales team can focus on conversations that require judgement.
What does merter.app do in this flow?
merter.app connects WhatsApp, Instagram, Meta ads and Telegram to the same sales archive. It identifies the customer’s language and requested category, sends in-stock product photos in bulk and lets the team take over from the panel when needed.
It is designed around wholesale clothing operations, combining multi-photo catalogue delivery, a model archive, multilingual conversations and ad-source tracking.
Frequently asked questions
Can catalogue automation use an existing WhatsApp number?
Eligibility depends on the number’s current WhatsApp and Meta setup. Its status should be reviewed before migration and a business-specific setup plan prepared.
Are all photos sent at once?
Delivery follows category and stock rules. The aim is to send suitable photos from the requested product group in a controlled bulk flow.
Does automation replace the human sales representative?
No. It handles repetitive greeting, classification and catalogue delivery; the team takes over for negotiation, special terms and closing the sale.
Can it work with multilingual customers?
Yes. merter.app supports language detection and translation across seven languages, while the team can see a Turkish translation in the panel.