merter.app is a service that helps businesses manage their messaging channels and product catalogues. This policy explains which data is processed while the service is used, and why.
Data we collect and process
In the course of the service we may process business account details, technical identifiers of the connected messaging accounts, the messages customers send to the business, phone numbers or platform profile identifiers, profile names, and the catalogue content uploaded by the business.
How the data is used
- To display customer messages in the business’s panel and to reply to them,
- To deliver the catalogues and product photos that were requested,
- To run the automations the business has enabled,
- To maintain the security and technical continuity of the service.
Public store showrooms
A business showroom is switched off by default. Only when the business explicitly publishes it from the panel do the store name, business description, address, contact links, categories, prices and in-stock product photos become publicly visible on merter.app. Customer messages and in-panel data are never published to the showroom.
Data sharing
Data is not sold. In order to provide the messaging service, Meta’s official WhatsApp Business Platform and the related social platform infrastructure may be used. Hosting and storage providers process the data solely for the purpose of delivering the service.
Retention, security and deletion
Data is retained for as long as it is needed to provide the service and to let the business manage its own records. Technical and organisational measures are applied to reduce the risk of unauthorised access. To request deletion, follow the steps on the Data Deletion page.
Contact
For questions about privacy you can write to [email protected].