This policy applies to everyone who uses the merter.app panel, the bot, the automations and the public showroom. It has a single purpose: to set out clearly what the service may be used for and what is prohibited.
What this policy governs
This policy forms an integral part of the Terms of Use. A business that opens an account accepts this policy together with those terms.
Use that breaches this policy is a ground for suspension and termination. The rules bind not only the person who opened the account but everyone who accesses the panel on the tenant’s behalf — its employees, its agency, its consultants — and the tenant is responsible for their use as well.
Prohibited content
The following may not be uploaded, published or sent through merter.app:
- Unlawful goods and content — weapons and ammunition, narcotics and stimulants, smuggled goods, forged documents and forged identities, and anything else whose sale or distribution is prohibited by law.
- Counterfeit and replica products — items carrying the name, logo, label or registered design of a brand you do not hold the rights to, including offering them as “identical”, “replica” or “A quality”. Any claim by the brand owner is directed at the tenant.
- Misleading content — untrue prices and discounts, photos that do not belong to the product, invented reviews or references, promises of a service the business does not actually provide.
- Content that infringes third-party rights — photos and designs used without permission, another business’s catalogue images, photos or contact details shared without the consent of the person concerned.
- Hate speech and harassment — messages that target people on the basis of race, ethnic origin, religion, language, gender, sexual orientation or disability, or that call for violence, threaten or harass.
- Sexual content — pornographic and obscene imagery, and any content relating to the sexual abuse of children. Such content is reported to the competent authorities where the law requires it.
- Malicious and fraudulent content — malware, harmful links, phishing pages, messages that direct the recipient to a fake payment channel.
No unsolicited broadcasts
The panel includes a broadcast tool. It may only be used for recipients who have given explicit permission (opt-in) to be messaged. The rules are:
- Permission must be obtained from the recipient in a way that makes clear what they are agreeing to, and it must be provable.
- Number lists that were bought, rented, copied from other lists, or scraped from websites, directories or messaging groups may not be uploaded to the panel or used in broadcasts.
- Every message must make clear who the sender is, and the recipient must know how to stop receiving messages.
- Opt-out requests are acted on immediately; no further broadcast is sent to a recipient who has opted out.
- Sending the same content repeatedly at short intervals, and using several numbers or accounts to get around sending limits, are prohibited.
For commercial electronic messages, the obligations set out in Turkish Law No. 6563 on the Regulation of Electronic Commerce and its implementing legislation — obtaining consent, being able to prove it, registering with the Message Management System (İleti Yönetim Sistemi, İYS) and honouring the right to opt out — belong to the tenant. The sender of these messages is the tenant: the tenant decides the recipient list, the content and the sending time; merter.app is only the tool that carries out the delivery.
Administrative fines, compensation and third-party claims arising from a breach of these obligations are the tenant’s responsibility. If a claim is directed at the service provider for the same reason, the tenant covers it.
Brand and identity
A tenant sends messages only in the name of its own business and represents only its own business.
- Messages may not be sent under the name, logo, store name or identity of another business; the sender name, the welcome text and the showroom may not give the impression that the account belongs to another business.
- An account may not be opened in the name of a business that does not exist, or by impersonating another person.
- No message, page or notification may be built to look as if it came from merter.app itself. A subscription grants the right to use the service under your own brand; it does not grant the right to speak on behalf of the service provider.
- The merter.app brand, logo and interface visuals may not be used as if they were your own product without the written permission of the service provider.
Compliance with platform rules
Messages are delivered over WhatsApp, Instagram and Telegram, and those platforms’ own rules bind the tenant as well. Depending on the channels it uses, the tenant must comply with:
- the Meta WhatsApp Business Messaging Policy,
- the Meta Business Terms,
- the Instagram Platform Policy,
- the Telegram Terms of Service.
A breach of any of these rules is also a breach of the merter.app agreement. Platforms may warn, restrict, lower the quality rating of, or shut down a number or account that breaks their rules; those decisions are outside the service provider’s control. The limitation of liability for any loss they cause is set out in the Terms of Use.
Technical restrictions
The following are prohibited:
- reverse engineering the software, attempting to extract its source code, copying it or creating derivative works,
- scraping data in bulk from the panel, the API or the public showroom with automated tools,
- loading the service beyond ordinary use; running load tests, request floods or similar attempts to take the service down,
- attempting to reach another tenant’s data, account or session,
- carrying out security testing without permission, exploiting a vulnerability found, or sharing it with third parties.
If you notice a security vulnerability, do not exploit it, do not spread it, and report it to [email protected]. Reports made in good faith are not treated as a breach.
Account sharing
An account is for the use of a single business. A separate user should be created for each person who needs panel access; a single password must not be passed from hand to hand.
The account, the subscription, panel access and the connected messaging accounts may not be transferred, rented out, resold to third parties, or used to run someone else’s business. Running more than one business through a single account is covered by this as well. A transfer is possible only under the conditions in the “Assignment” section of the Terms of Use and with written consent.
What happens on a breach
Enforcement of this policy is staged: a warning is sent to the account e-mail first and a period is given to put things right; if it is not resolved, the account is suspended; if the reason for the suspension is not removed, the agreement is terminated and the account is closed.
In the urgent cases listed in the “Suspension and termination” section of the Terms of Use, suspension is applied without waiting for a warning, and the reason is given afterwards.
The period allowed after a warning, how a suspension turns into termination, and the state of the account while it is suspended are set out in that same section. This policy does not create a separate enforcement regime; the consequences of a breach follow the procedure set out there.
Reporting
If you believe this policy has been breached, write to [email protected]: this is the right channel if you received a message you did not consent to, saw a store selling counterfeit products, or noticed your content being used without permission.
Naming the store concerned and including a screenshot of the message and its date will speed up the review. Reports are reviewed within a reasonable time; if the breach is confirmed, the steps above are applied.